![]() ![]() The MagiCan, or the Coke can that smelled like a fartĬoke, like many companies, has utilized giveaways in the past to try and raise sales or promote a new product and, for the most part, they go off without a hitch. Say what you want, that’s some dedicated corporate penis-waving right there. In other words, Coke once invented an entirely new drink just to dunk on Pepsi after realizing the former had spent millions of dollars trying to create a new product they couldn’t be bothered to try and compete with. Within six months of Tab Clear’s release, both drinks were discontinued. The idea was that the public, after seeing Tab Clear being marketed as a sugar-free soda, would similarly assume that Crystal Pepsi was also a diet drink, and it worked. Specifically, Coke had data showing that the public (at the time) wasn’t all that interested in diet soft drinks, so they decided to make a clear version of Tab (a diet cola). You see, Coke wanted to torpedo sales of Crystal Pepsi and realized that they could do so by releasing a similar drink that sucked.
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